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9 Brand Shaastras

Name: 9 Brand Shaastras
Brand: SAGE Publications India Pvt Ltd
SKU: 9788132102298
Price: 16.15 EUR
Availability: InStock

Nine Successful Brand Strategies to Build Winning Brands

Автор: Jagdeep Kapoor

Език:

Корици: С меки корици

Издател: SAGE Publications India Pvt Ltd

Наличност: Външен склад

Изпращаме след 14-20 дни

16.15 € 31.59 лв

Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Market...

Информация за книгата

Автор

Jagdeep Kapoor

Език

Английски език

Корици

Книга - С меки корици

Издадена

2009

страници

108

EAN

9788132102298

ISBN

8132102290

Enbook ID

05047474

Издател

SAGE Publications India Pvt Ltd

Теглоt

130

Размери

139 x 215 x 6

Пълно описание

Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book, with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.