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Added Value

Name: Added Value
Brand: Palgrave Macmillan
SKU: 9781349509119
Price: 59.07 EUR
Availability: InStock

The Alchemy of Brand-Led Growth

Автор: Mark Sherrington

Език:

Корици: С меки корици

Издател: Palgrave Macmillan

Наличност: Външен склад в ограничено количество

Изпращаме след 13-18 дни

59.07 € 115.54 лв

This book is based upon the operating system of the company, Added Value, founded by the author, and...

Информация за книгата

Автор

Mark Sherrington

Език

Английски език

Корици

Книга - С меки корици

Издадена

2003

страници

208

EAN

9781349509119

Enbook ID

12045531

Издател

Palgrave Macmillan

Теглоt

336

Размери

152 x 229 x 13

Пълно описание

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.