Addressing Theoretical Concerns Regarding the EPPM

Name: Addressing Theoretical Concerns Regarding the EPPM
Brand: VDM Verlag
SKU: 9783639146790
Price: 51.02 EUR
Availability: InStock

Автор: Nick Carcioppolo

Език:

Корици: С меки корици

Издател: VDM Verlag

Наличност: Налично при издателя, по поръчка

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The Extended Parallel Process Model (EPPM) is a §theory developed by communication scientists studyi...

Информация за книгата

Автор

Nick Carcioppolo

Език

Английски език

Корици

Книга - С меки корици

Издадена

2009

страници

EAN

9783639146790

ISBN

3639146794

Enbook ID

06823256

Издател

VDM Verlag

Теглоt

113

Размери

152 x 229 x 4

Пълно описание

The Extended Parallel Process Model (EPPM) is a §theory developed by communication scientists studying§fear appeals. The EPPM is widely utilized by health§communication, health psychology, and public health§scholars. It is a powerful model that is capable of§providing insight on why individuals are likely to§accept or reject fear appeal messages. However,§previous research has identified several theoretical§concerns about the predictive power of the EPPM.§Adopting the concerns expressed in previous studies§as a theoretical framework, two separate studies were§conducted to assess the validity of incorporating§perceived barrier and response costs constructs to§the EPPM. Regression analyses from both studies§suggest that the predictive power of the EPPM will§not be improved by incorporating these additional§variables.

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Addressing Theoretical Concerns Regarding the EPPM

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