Advertised Mind

Name: Advertised Mind
Brand: Kogan Page Ltd
SKU: 9780749450243
Price: 35.16 EUR
Availability: InStock

Автор: Erik Plessis

Език:

Корици: С меки корици

Издател: Kogan Page Ltd

Наличност: Външен склад

Изпращаме след 9-15 дни

35.16 € 68.76 лв

Advertising research organizations have been trying for years to measure the effectiveness of advert...

Информация за книгата

Автор

Erik Plessis

Език

Английски език

Корици

Книга - С меки корици

Издадена

2008

страници

256

EAN

9780749450243

ISBN

074945024X

Enbook ID

04138908

Издател

Kogan Page Ltd

Теглоt

400

Размери

157 x 234 x 19

Пълно описание

Advertising research organizations have been trying for years to measure the effectiveness of advertising. "The Advertised Mind" draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what 'ad-liking' really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.

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