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Advertising at War

Name: Advertising at War
Brand: University of Illinois Press
SKU: 9780252078651
Price: 38.14 EUR
Availability: InStock

Business, Consumers, and Government in the 1940s

Автор: Inger L. Stole

Език:

Корици: С меки корици

Издател: University of Illinois Press

Наличност: Външен склад в ограничено количество

Изпращаме след 13-18 дни

38.14 € 74.59 лв

Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United...

Информация за книгата

Автор

Inger L. Stole

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

280

EAN

9780252078651

ISBN

0252078659

Enbook ID

04869662

Издател

University of Illinois Press

Теглоt

460

Размери

230 x 153 x 24

Пълно описание

Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. post-war political economy and the nation's cultural firmament. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the post-war climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable. Inger L. Stole is an associate professor of communications at the University of Illinois at Urbana-Champaign and the author of Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s. A volume in the series The History of Communication, edited by Robert W. McChesney and John C. Nerone