Книга Advertising Basics! J. V. Vilanilam

Advertising Basics!

A Resource Guide for Beginners

Език: Английски език
Корици: С меки корици
Издател: SAGE Publications Inc
Наличност: Външен склад
Изпращаме след 14-20 дни
26.89 52.58 лв
This book introduces the reader to a brief history of the evolution of advertising in the world and...

Информация за книгата

Език
Английски език
Корици
Книга - С меки корици
Издадена
2004
страници
180
EAN
9780761998105
ISBN
0761998101
Enbook ID
04687033
Издател
Теглоt
310
Размери
160 x 232 x 11

Пълно описание

This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media.

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