Книга Advertising Confluence A. Arora

Advertising Confluence

Transitioning Marketing Communications into Social Movements

Език: Английски език
Корици: С твърди корици
Издател: Palgrave Macmillan
Наличност: Външен склад в ограничено количество
Изпращаме след 13-18 дни
59.14 115.66 лв
Advertising Confluence offers a unique blend of both traditional and contemporary social media think...

Информация за книгата

Език
Английски език
Корици
Книга - С твърди корици
Издадена
2014
страници
122
EAN
9781137492241
ISBN
1137492244
Enbook ID
09083556
Издател
Теглоt
322
Размери
219 x 146 x 13

Пълно описание

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

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