Книга Advertising Liz McFall

Advertising

A Cultural Economy

Автор: Liz McFall
Език: Английски език
Корици: С меки корици
Издател: SAGE Publications Inc
Наличност: Външен склад
Изпращаме след 14-20 дни
44.54 87.11 лв
Advertising is often used to illustrate popular and academic debates about cultural and economic lif...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2004
страници
224
EAN
9780761942559
ISBN
0761942556
Enbook ID
04685112
Издател
Теглоt
350
Размери
156 x 234 x 13

Пълно описание

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. "Advertising: A Cultural Economy" uses a historical study of advertising to regain a sense of how it has been patterned, not by the 'epoch', but by the interaction of institutional, organisational and technological forces.

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