Advertising

Name: Advertising
Brand: Nova Science Publishers Inc
SKU: 9781629486123
Price: 182.24 EUR
Availability: InStock

Types of Methods, Perceptions & Impact on Consumer Behavior

Автор: Lucas Barreau

Език:

Корици: С твърди корици

Издател: Nova Science Publishers Inc

Наличност: 50% вероятност

Ще претърсим света

182.24 € 356.42 лв

In this book, the authors present current research in the study of advertising methods and perceptio...

Информация за книгата

Автор

Lucas Barreau

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2014

страници

143

EAN

9781629486123

ISBN

9781629486123

Enbook ID

06424363

Издател

Nova Science Publishers Inc

Теглоt

388

Размери

155 x 230 x 17

Пълно описание

In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers'' uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.

Може също да ви хареса