America in JeruSALEm

Name: America in JeruSALEm
Brand: Lexington Books
SKU: 9780739133255
Price: 123.28 EUR
Availability: InStock

Globalization, National Identity, and Israeli Advertising

Автор: Eli Avraham, Anat First

Език:

Корици: С твърди корици

Издател: Lexington Books

Наличност: Външен склад

Изпращаме след 10-18 дни

123.28 € 241.12 лв

In America in JeruSALEm, the authors examine the effects of globalization and Americanization on the...

Информация за книгата

Автор

Eli Avraham, Anat First

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2009

страници

156

EAN

9780739133255

ISBN

073913325X

Enbook ID

04669005

Издател

Lexington Books

Теглоt

399

Размери

163 x 240 x 16

Пълно описание

In America in JeruSALEm, the authors examine the effects of globalization and Americanization on the national identity of small nations. Using Israel as a case study, First and Avraham analyzed the changes in Israeli advertising over the past two decades. They found that since the '90s, Israeli advertisers began using American symbols, values, sights, and heroes to promote diverse products without any consideration of the place they were actually made. The perspective offered in this book-a consideration of advertising as a locus of the tension between national identity and globalization/Americanization-is an innovative one, generating a model that can be used to analyze national identity through advertising in the age of globalization/Americanization. Although many books have focused on numerous aspects of Israeli society, America in JeruSALEm offers a new and accessible perspective on the changes in Israeli identity.

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America in JeruSALEm

Globalization, National Identity, and Israeli Advertising

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също