Applying Relationship Marketing

Name: Applying Relationship Marketing
Brand: LAP Lambert Academic Publishing
SKU: 9783659248344
Price: 61.04 EUR
Availability: InStock

For Efficient Customer Service In Academic Libraries: A Survey

Автор: Magdaline Wanjiru

Език:

Корици: С меки корици

Издател: LAP Lambert Academic Publishing

Наличност: Налично при издателя, по поръчка

Изпращаме след 17-27 дни

61.04 € 119.38 лв

Relationship- marketing in libraries? Yes, it s very applicable! Even with the ever increasing numbe...

Информация за книгата

Автор

Magdaline Wanjiru

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

156

EAN

9783659248344

Enbook ID

07012591

Издател

LAP Lambert Academic Publishing

Теглоt

249

Размери

150 x 220 x 9

Пълно описание

Relationship- marketing in libraries? Yes, it s very applicable! Even with the ever increasing numbers of library professionals graduating from higher institutions of learning every year, and with utmost professionalism being expected from them, library users often by- pass libraries seeking information elsewhere. With this scenario in mind, there has come a general concern to improve on the relationship marketing strategies within non-profit organizations particularly libraries. Very little has been done focusing on customer relationships with librarians. Traditional library practices which were mainly centered on providing tangibles must now be reinforced and supplemented by applying relationship marketing strategies, whose main constructs are: customer trust, bonding, loyalty, empathy and commitment. Otherwise there will be no need for libraries! The rule of thumb here is that customers are the pillars of success in any organization and therefore their views must be handled with a lot of importance.

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Applying Relationship Marketing

For Efficient Customer Service In Academic Libraries: A Survey

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също