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Книга Arts Marketing KERRIGAN

Arts Marketing

Автор: KERRIGAN
Език: Английски език
Корици: С твърди корици
Издател: Taylor & Francis Ltd
Наличност: 50% вероятност
Ще претърсим света
286.55 € 560.45 лв
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which market...

Информация за книгата

Автор
KERRIGAN
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2016
страници
234
EAN
9781138144880
ISBN
9781138144880
Enbook ID
10918576
Издател
Taylor & Francis Ltd
Теглоt
632
Размери
253 x 196 x 20

Пълно описание

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.

Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

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