Au Contraire!

Name: Au Contraire!
Brand: John Murray Press
SKU: 9781931930925
Price: 22.88 EUR
Availability: InStock

Figuring Out the French

Автор: Gilles Asselin, Ruth Mastron

Език:

Корици: С меки корици

Издател: John Murray Press

Наличност: Външен склад

Изпращаме след 14-21 дни

22.88 € 44.75 лв

When Coca-Cola entered the French market with a hard-core bottom-line management style, they were me...

Информация за книгата

Автор

Gilles Asselin, Ruth Mastron

Език

Английски език

Корици

Книга - С меки корици

Издадена

2010

страници

304

EAN

9781931930925

ISBN

1931930929

Enbook ID

05031996

Издател

John Murray Press

Теглоt

478

Размери

154 x 229 x 25

Пълно описание

When Coca-Cola entered the French market with a hard-core bottom-line management style, they were met with boycotts in cafes and supermarkets. At the launch of EuroDisney in Paris, Mickey Mouse was 'greeted' by angry protesters hurling tomatoes and eggs. What went wrong? As a culture, the French are fiercely independent yet romantic, conservative yet avant-garde, rational yet emotional. In "Au Contraire!: Figuring Out the French", bilingual and bicultural authors Gilles Asselin and Ruth Mastron explore beyond the stereotypes, examining the assumptions, attitudes, patterns of thought and beliefs that make the French so - French. Written for anyone interested in or interacting with the French, "Au Contraire!: Figuring Out the French" unearths the often invisible cultural forces that govern behaviour. Gilles Asselin and Ruth Mastron draw on their own experiences as consultants and trainers, as well as those of expatriate students and professionals, to offer the best and most useful analysis and advice on intercultural relations with the French.

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Au Contraire!

Figuring Out the French

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