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Augmented Reality Applications

Name: Augmented Reality Applications
Brand: LAP Lambert Academic Publishing
SKU: 9783330045477
Price: 27.52 EUR
Availability: InStock

For B2C Marketing and Communications Strategies

Автор: Dina Joory

Език:

Корици: С меки корици

Издател: LAP Lambert Academic Publishing

Наличност: Външен склад

Изпращаме след 8-11 дни

27.52 € 53.83 лв

For the last few years, technologies for implementing augmented reality for smartphones applications...

Информация за книгата

Автор

Dina Joory

Език

Английски език

Корици

Книга - С меки корици

Издадена

2017

страници

124

EAN

9783330045477

Enbook ID

15980213

Издател

LAP Lambert Academic Publishing

Теглоt

203

Размери

150 x 220 x 7

Пълно описание

For the last few years, technologies for implementing augmented reality for smartphones applications have been developed, and are now more and more dedicated to consumers' entertainment and services. Nowadays, all the new technologies and devices allow us to always be in contact with virtual and even augmented realities. But many consumers still aren't familiar with these new technologies, even though they already have a smartphone in their pockets. So many things could be accomplished with AR applications in many fields: health, tourism, gaming, informative prospects, retailing, education, training etc. Augmented reality and new technologies for smartphone's applications can allow companies and brands to create enriching consumers' new experiences with an entertaining storytelling to influence them in their daily behaviors and purchases.This book, therefore, provides strategic recommendations and smart advice for industries and companies to create and promote an AR mobile app with a marketing and communication vision.The analysis should help shed some light on this new and exciting augmented reality environment, and should be especially useful to professionals in Communications.

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Augmented Reality Applications

For B2C Marketing and Communications Strategies

Информация за книгата

Пълно описание

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