Bahnhofsbuchhandel

Von der Versorgung mit Reiseliteralien zum Premiumhandel für Zeitungen und Zeitschriften

Автор: Peter Brummund

Език:

Корици: С твърди корици

Издател: K.G. Saur Verlag

Наличност: Външен склад

Изпращаме след 10-13 дни

121.33 € 237.30 лв

The station book trade in Germany must currently face new challenges: the possible abandoning of ope...

Информация за книгата

Автор

Peter Brummund

Език

Немски език

Корици

Книга - С твърди корици

Издадена

2005

страници

112

EAN

9783598213274

ISBN

3598213271

Enbook ID

12610941

Издател

K.G. Saur Verlag

Теглоt

399

Размери

156 x 234 x 11

Пълно описание

The station book trade in Germany must currently face new challenges: the possible abandoning of opening hours, the shift of press sales to non-press outlets and above all, the concentration of book and press sales in large media and trading companies. Against the backdrop of historical developments, Peter Brummund analyses the specialities of this section of the book and press marketing business. He is the author of a number of important studies on this topic and has worked in the press for years, in publishing houses, and lately in his own national marketing and import business. This handbook is the first unique study of the branch offering concise knowledge on the station book trade, a subject much neglected until now. It demonstrates ideas and strategies on how the branch can develop further and secure its future even under the difficult market conditions. t market conditions.

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Bahnhofsbuchhandel

Von der Versorgung mit Reiseliteralien zum Premiumhandel für Zeitungen und Zeitschriften

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също