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Книга Basic Marketing Research with Excel Alvin C. Burns

Basic Marketing Research with Excel

Автор: Alvin C. Burns, Ronald F. Bush
Език: Английски език
Корици: С меки корици
Издател: Pearson Education
Наличност: Външен склад
Изпращаме след 5-8 дни
259.63 € 507.79 лв
A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel ad...

Информация за книгата

Автор
Alvin C. Burns, Ronald F. Bush
Език
Английски език
Корици
Книга - С меки корици
Издадена
2011
страници
416
EAN
9780135078228
ISBN
0135078229
Enbook ID
01375189
Издател
Pearson Education
Теглоt
816
Размери
195 x 241 x 14

Пълно описание

A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.§§The ISBN above is just for the standalone book, if you want the book/IBM(R) SPSS(R) 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM(R) SPSS(R) 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM(R) SPSS(R) 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel .

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