Basics Advertising 03: Ideation

Name: Basics Advertising 03: Ideation
Brand: Bloomsbury Publishing
SKU: 9782940411504
Price: 39.63 EUR
Availability: InStock

Автор: Nik Mahon

Език:

Корици: С меки корици

Издател: Bloomsbury Publishing

Наличност: Налично при издателя, по поръчка

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39.63 € 77.51 лв

Idea generation is arguably the most vital part of the advertising process - and can be the most dem...

Информация за книгата

Автор

Nik Mahon

Език

Френски език

Корици

Книга - С меки корици

Издадена

2011

страници

184

EAN

9782940411504

ISBN

2940411506

Enbook ID

04384890

Издател

Bloomsbury Publishing

Теглоt

504

Размери

160 x 228 x 17

Пълно описание

Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.

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Basics Advertising 03: Ideation

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