Книга Behind Ethical Consumption Gianluigi Guido

Behind Ethical Consumption

Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels

Автор: Gianluigi Guido
Език: Английски език
Корици: С меки корици
Наличност: Налично при издателя, по поръчка
Изпращаме след 17-27 дни
89.59 175.22 лв
This book presents five related studies, each dealing with the issue of the motivations behind ethic...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2009
страници
183
EAN
9783034300957
ISBN
9783034300957
Enbook ID
10019229
Теглоt
292
Размери
305 x 153 x 13

Пълно описание

This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.

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