Better by Design

Name: Better by Design
Brand: Amberley Publishing
SKU: 9781445642833
Price: 19.83 EUR
Availability: InStock

Автор: Paul Jarvis

Език:

Корици: С меки корици

Издател: Amberley Publishing

Наличност: 50% вероятност

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Airlines are competitive and complex businesses and great airlines don't just happen. In British Air...

Информация за книгата

Автор

Paul Jarvis

Език

Английски език

Корици

Книга - С меки корици

Издадена

2015

страници

160

EAN

9781445642833

ISBN

1445642832

Enbook ID

05326020

Издател

Amberley Publishing

Теглоt

526

Размери

163 x 245 x 16

Пълно описание

Airlines are competitive and complex businesses and great airlines don't just happen. In British Airways' case it has been a long journey - in fact, it has been many millions of journeys, each one a journey of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from carpets to catering, every detail of that customer experience, from first impressions to final destination, informs and shapes that journey. Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1970s to the present, exploring the evolution of advertising, interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.

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