Big Brown

Name: Big Brown
Brand: John Wiley & Sons Inc
SKU: 9780787994020
Price: 18.86 EUR
Availability: InStock

The Untold Story of UPS

Автор: Greg Niemann

Език:

Корици: С твърди корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

Изпращаме след 9-15 дни

18.86 € 36.88 лв

Although its brown vans are on every block and its delivery service reaches more than 200 countries,...

Информация за книгата

Автор

Greg Niemann

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2007

страници

256

EAN

9780787994020

ISBN

0787994022

Enbook ID

04921416

Издател

John Wiley & Sons Inc

Теглоt

546

Размери

162 x 235 x 15

Пълно описание

Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies. For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey-one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash-a model that is still reflected in UPS culture today. Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical "anti-marketing" bias (why brown?) to its sterling brand loyalty and reputation for quality.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Big Brown

The Untold Story of UPS

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също