Boundary Spanning Elements and the Marketing Function in Organizations

Name: Boundary Spanning Elements and the Marketing Function in Organizations
Brand: Springer International Publishing AG
SKU: 9783319134390
Price: 52.77 EUR
Availability: InStock

Concepts and Empirical Studies

Автор: Sunil Sahadev, Keyoor Purani, Neeru Malhotra

Език:

Корици: С твърди корици

Издател: Springer International Publishing AG

Наличност: Външен склад

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52.77 € 103.22 лв

This book presents current research on boundary spanning elements. The editors bring together extant...

Информация за книгата

Автор

Sunil Sahadev, Keyoor Purani, Neeru Malhotra

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2015

страници

173

EAN

9783319134390

ISBN

3319134396

Enbook ID

09038582

Издател

Springer International Publishing AG

Теглоt

414

Размери

442 x 245 x 16

Пълно описание

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

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Boundary Spanning Elements and the Marketing Function in Organizations

Concepts and Empirical Studies

Информация за книгата

Пълно описание

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