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Brand Basics

Name: Brand Basics
Brand: Alpha Editions
SKU: 9789374126233
Price: 22.85 EUR
Availability: InStock

Building a Business Identity That Customers Trust

Автор: Sofia Marquez

Език:

Корици: С меки корици

Издател: Alpha Editions

Наличност: Външен склад

Изпращаме след 9-15 дни

22.85 € 44.69 лв

This is a practical branding book for people who do the work themselves. Instead of chasing trends,...

Информация за книгата

Автор

Sofia Marquez

Език

Английски език

Корици

Книга - С меки корици

Издадена

2026

страници

226

EAN

9789374126233

ISBN

9374126230

Enbook ID

50469248

Издател

Alpha Editions

Теглоt

310

Размери

152 x 229 x 13

Пълно описание

This is a practical branding book for people who do the work themselves. Instead of chasing trends, it teaches how to build trust with customers by turning promises into proof and proof into patterns customers can recognise anywhere. Grounded in brand basics, it prioritises operations and language first-then adds simple visual identity to make value legible, not louder.

Inside, owners will find a lean framework tailored to branding for solopreneurs and small teams: define a believable promise, back it with visible evidence, and repeat it with discipline. You will sharpen messaging and values, write copy that reduces friction, and structure offers that deliver under real constraints. You will design customer trust signals-clear guarantees, honest pricing, reliable follow-ups-that lower risk and raise referrals. Each chapter folds into a one page brand guide you can hand to a contractor, pin to your dashboard, or use to onboard a new hire in minutes.

Expect field-tested scripts, micro-case studies, and checklists you can use tomorrow. No fluff, no expensive detours-just tools to help customers feel safe choosing you and confident recommending you. Whether you run a local service, a studio, or an online shop, this book shows how brand promise and proof-not budgets-create recognition and loyalty. If you want small business branding that works in the wild, this is the map.

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Brand Basics

Building a Business Identity That Customers Trust

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