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Книга Brand Bible Debbie Millman

Brand Bible

Автор: Debbie Millman
Език: Английски език
Корици: С твърди корици
Издател: Rockport
Наличност: 50% вероятност
Ще претърсим света
54.79 € 107.16 лв
"Brand Bible" is a comprehensive resource on brand design fundamentals. It looks at the influences o...

Информация за книгата

Автор
Debbie Millman
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2012
страници
312
EAN
9781592537266
ISBN
159253726X
Enbook ID
04433411
Издател
Rockport
Теглоt
1055
Размери
243 x 241 x 24

Пълно описание

"Brand Bible" is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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