Brand Equity

Name: Brand Equity
Brand: VDM Verlag
SKU: 9783639264203
Price: 44.95 EUR
Availability: InStock

Consumer Based Brand Equity In Practice

Автор: Marko Simovic

Език:

Корици: С меки корици

Издател: VDM Verlag

Наличност: Външен склад

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44.95 € 87.91 лв

This book conducts a competitive analysis between three leading Serbian fashion brands in the Serbia...

Информация за книгата

Автор

Marko Simovic

Език

Английски език

Корици

Книга - С меки корици

Издадена

2010

страници

EAN

9783639264203

ISBN

3639264207

Enbook ID

06833747

Издател

VDM Verlag

Теглоt

150

Размери

152 x 229 x 7

Пълно описание

This book conducts a competitive analysis between three leading Serbian fashion brands in the Serbian textile industry. The research study was carried out using the Customer Based Brand Equity Model as the main source of analysis. It addresses different categories of brand building elements and how each of these adds value to the consumer and the brands. Furthermore key brand attributes are portrayed and stressed to what extent they are important for succeeding in a rapidly changing business environment. The competitive analysis shows what company is the current market leader and in which key brand elements it succeeds in gaining a competitive advantage over the other competing brands. Furthermore it shows how Gloster, the main brand of analysis is performing in relation to its main competitors in terms of brand awareness, performance, imagery, feelings, judgments and resonance. The research results are portrayed through strategic models showing which company excels the most in the respective brand element.

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Brand Equity

Consumer Based Brand Equity In Practice

Информация за книгата

Пълно описание

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