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Brand, Label, and Product Intelligence

Name: Brand, Label, and Product Intelligence
Brand: Springer Nature Switzerland AG
SKU: 9783030958084
Price: 169.93 EUR
Availability: InStock

Second International Conference, COBLI 2021

Автор: Joseph Kaswengi, Aurore Ingarao

Език:

Корици: С твърди корици

Издател: Springer Nature Switzerland AG

Наличност: Външен склад

Изпращаме след 10-13 дни

169.93 € 332.36 лв

This book contains the latest and most up-to-date research results from the fields of brands, labels...

Информация за книгата

Автор

Joseph Kaswengi, Aurore Ingarao

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2022

страници

258

EAN

9783030958084

Enbook ID

38505135

Издател

Springer Nature Switzerland AG

Теглоt

571

Размери

155 x 235 x 20

Пълно описание

This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.