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Книга Brand Management Michael Beverland

Brand Management

Автор: Michael Beverland
Език: Английски език
Корици: С твърди корици
Издател: SAGE Publications Ltd
Наличност: Външен склад
Изпращаме след 14-20 дни
150.15 € 293.67 лв
Presents the basics of brand management, providing both a theoretical and practical guide to brands,...

Информация за книгата

Автор
Michael Beverland
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2018
страници
416
EAN
9781473951976
ISBN
1473951976
Enbook ID
18175622
Издател
SAGE Publications Ltd
Теглоt
986
Размери
238 x 192 x 27

Пълно описание

Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.

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