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Книга Brand Management Michael Beverland

Brand Management

Co-creating Meaningful Brands

Автор: Michael Beverland, Pinar Cankurtaran
Език: Английски език
Корици: С меки корици
Издател: SAGE Publications Ltd
Наличност: Външен склад
Изпращаме след 5-8 дни
65.33 € 127.77 лв
This popular textbook introduces students to contemporary brand management and innovation with a foc...

Информация за книгата

Автор
Michael Beverland, Pinar Cankurtaran
Език
Английски език
Корици
Книга - С меки корици
Издадена
2024
страници
400
EAN
9781529616972
Enbook ID
44319730
Издател
SAGE Publications Ltd
Теглоt
860
Размери
186 x 232

Пълно описание

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

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