Brand Psychology

Name: Brand Psychology
Brand: Kogan Page Ltd
SKU: 9780749471736
Price: 47.5 EUR
Availability: InStock

Consumer Perceptions, Corporate Reputations

Автор: Jonathan Gabay

Език:

Корици: С меки корици

Издател: Kogan Page Ltd

Наличност: Външен склад

Изпращаме след 14-21 дни

47.50 € 92.90 лв

Revealing the hidden processes behind why certain brands command our loyalty and trust, " Brand Psyc...

Информация за книгата

Автор

Jonathan Gabay

Език

Английски език

Корици

Книга - С меки корици

Издадена

2015

страници

440

EAN

9780749471736

ISBN

0749471735

Enbook ID

08020517

Издател

Kogan Page Ltd

Теглоt

682

Размери

156 x 235 x 25

Пълно описание

Revealing the hidden processes behind why certain brands command our loyalty and trust, " Brand Psychology" looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency.Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political and personal brands whose understanding of consumer psychology has either built or broken them, with examples such as e-cigarette legislation, the London 2012 Olympics, the iPhone 5S's fingerprint ID technology and Miley Cyrus.He answers key questions about brand and reputation management, including: --Why do we trust some brands more than others?--How important is integrity for a brand's survival?--How can brand confidence be rebuilt during a crisis?Combining practical, how-to advice on media relationships and crisis management, with an exploration of reputation psychology and consumer motivation, "Brand Psychology" reveals how to build a meaningful brand that resonates with the public.

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Brand Psychology

Consumer Perceptions, Corporate Reputations

Информация за книгата

Пълно описание

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