Brand Together

Name: Brand Together
Brand: Kogan Page Ltd
SKU: 9780749463250
Price: 46.3 EUR
Availability: InStock

Автор: Nicholas Ind

Език:

Корици: С меки корици

Издател: Kogan Page Ltd

Наличност: 50% вероятност

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46.30 € 90.56 лв

Any business that wants to continue growing has to consider new ways of developing and engaging with...

Информация за книгата

Автор

Nicholas Ind

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

184

EAN

9780749463250

ISBN

0749463252

Enbook ID

04449326

Издател

Kogan Page Ltd

Теглоt

287

Размери

234 x 157 x 10

Пълно описание

Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. "Brand Together" will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation. It will show you how to truly intertwine innovation with brand strategy, whilst providing guidance on how to co-create with customers from a brand perspective. Drawing on case studies including Barclays, Mozilla, [yellow tail], Kraft Foods, Virgin Media and Danone. "Brand Together" will provide valuable insights for marketing and branding professionals and for anyone who wants to grow their business and their brand.

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