Branded Conservatives

Name: Branded Conservatives
Brand: Peter Lang Publishing Inc
SKU: 9780820474656
Price: 45.29 EUR
Availability: InStock

Автор: COSGROVE

Език:

Корици: С меки корици

Издател: Peter Lang Publishing Inc

Наличност: Външен склад

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45.29 € 88.57 лв

This book argues that Conservatism has made good use of branding in its move from the fringes to the...

Информация за книгата

Автор

COSGROVE

Език

Английски език

Корици

Книга - С меки корици

Издадена

2007

страници

364

EAN

9780820474656

ISBN

9780820474656

Enbook ID

01209293

Издател

Peter Lang Publishing Inc

Теглоt

506

Размери

229 x 154 x 20

Пълно описание

This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.

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Branded Conservatives

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