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Книга Branding Edge Natasha Koprivica

Branding Edge

Автор: Natasha Koprivica
Език: Английски език
Корици: С твърди корици
Издател: Golden Ratio Media
Наличност: Външен склад
Изпращаме след 10-18 дни
30.45 € 59.55 лв
In asset management, performance is expected. Trust is not.Branding Edge explains why many highly ca...

Информация за книгата

Автор
Natasha Koprivica
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2026
страници
214
EAN
9798256025540
Enbook ID
53224547
Издател
Golden Ratio Media
Теглоt
458
Размери
152 x 229 x 13

Пълно описание

In asset management, performance is expected. Trust is not.

Branding Edge explains why many highly capable investment managers fail to differentiate themselves with institutional allocators and why others succeed. Drawing on decades of global capital-raising experience, the book re-frames branding as a core discipline of credibility, not a marketing exercise.

Moving beyond decks, slogans, and performance narratives, Branding Edge focuses on what sophisticated allocators actually evaluate: clarity of purpose, disciplined positioning, and consistency between strategy and communication. It shows why so many managers sound interchangeable-and how the most credible firms establish conviction, coherence, and trust over time.