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Branding the Teleself

Name: Branding the Teleself
Brand: Lexington Books
SKU: 9780739117347
Price: 64.56 EUR
Availability: InStock

Media Effects Discourse and the Changing Self

Автор: Ernest A. Hakanen

Език:

Корици: С меки корици

Издател: Lexington Books

Наличност: Външен склад

Изпращаме след 10-18 дни

64.56 € 126.28 лв

Branding the Teleself is a discourse on the standard history social scientific study of media effect...

Информация за книгата

Автор

Ernest A. Hakanen

Език

Английски език

Корици

Книга - С меки корици

Издадена

2010

страници

134

EAN

9780739117347

ISBN

0739117343

Enbook ID

04668729

Издател

Lexington Books

Теглоt

218

Размери

155 x 230 x 10

Пълно описание

Branding the Teleself is a discourse on the standard history social scientific study of media effects with the purpose of revealing changes in how our selves have been reconceived in its study and how the discourse generated further important changes in the self, and how our everyday selves shape and are shaped by social, economic, and political structures. It uncovers a self that has developed through various stages to become a new self that Ernest A. Hakanen dubs the teleself, one that knowingly delivers itself to the media for the sake of the global market place. The teleself is a brand, and this identity is a product that could be differentiated to a degree from other products, and the self is mere packaging that gives the illusion of product differentiation. This is the illusory power of names and naming.