Книга Brandjack Langley Quentin

Brandjack

Автор: Langley Quentin
Език: Английски език
Корици: С твърди корици
Издател: Palgrave Macmillan
Наличност: 50% вероятност
Ще претърсим света
12.02 23.52 лв
A strong internet presence is a huge boost to brand awareness, but interactivity and instant communi...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2014
страници
307
EAN
9781137375353
ISBN
1137375353
Enbook ID
02262017
Издател
Теглоt
514
Размери
137 x 224 x 23

Пълно описание

A strong internet presence is a huge boost to brand awareness, but interactivity and instant communication can make brands vulnerable to misuse or attack. Brands can be wilfully or accidentally misrepresented, and they can be irrevocably associated with negatives ideas: they can be 'brandjacked'. Containing over 90 engaging case studies, from BP to Beyonce, this is the first book to analyze brandjacking. Combining crisis communication and social media management, Brandjack! charts the growth of the trend, offering advice to those who find themselves at the mercy of brand pirates.

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