Книга Brands John Murphy

Brands

Автор: John Murphy
Език: Английски език
Корици: С меки корици
Издател: PALGRAVE MACMILLAN
Наличност: Външен склад в ограничено количество
Изпращаме след 13-18 дни
59.37 116.12 лв
Brands are probably the most valuable assets of most of today's international companies. It is now r...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
1997
страници
224
EAN
9780333659090
ISBN
0333659090
Enbook ID
01327031
Издател
Теглоt
387
Размери
155 x 235 x 19

Пълно описание

Brands are probably the most valuable assets of most of today's international companies. It is now recognised that branding is as important in the industrial and service sectors as it is in the packaged goods markets.;This book, looks at international brands from all perspectives, from the development of new brands to brand management, from trade mark protection to the role of advertising. Trade mark lawyers, designers and advertising agencies have all contributed to this topical and authoritative book.

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