Книга Breaking Up America Joseph Turow

Breaking Up America

Advertisers and the New Media World

Автор: Joseph Turow
Език: Английски език
Корици: С меки корици
Наличност: Външен склад
Изпращаме след 9-15 дни
37.72 73.78 лв
A study of target marketing, this text exposes the advertising industry and its strategies for homin...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
1998
страници
256
EAN
9780226817507
ISBN
0226817504
Enbook ID
04550129
Теглоt
397
Размери
16 x 23 x 16

Пълно описание

A study of target marketing, this text exposes the advertising industry and its strategies for homing in on the American consumer. Combining analysis of contemporary practices with an historical perspective, it traces the shift that began in the mid-1970s when advertisers rejected mass marketing in favour of ever more aggressive target marketing. The text shows how advertisers feature America as a nation that is breaking up. The advertising and media industries have understood, and then responded to, the profound sense of division and self-absorption among Americans. It shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity and lifestyles.

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