Brilliant PR

Name: Brilliant PR
Brand: PEARSON Education Limited
SKU: 9780273746584
Price: 14.8 EUR
Availability: InStock

Автор: Cathy Bussey

Език:

Корици: С меки корици

Издател: PEARSON Education Limited

Наличност: Външен склад

Изпращаме след 5-8 дни

14.80 € 28.95 лв

Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring co...

Информация за книгата

Автор

Cathy Bussey

Език

Английски език

Корици

Книга - С меки корици

Издадена

2011

страници

168

EAN

9780273746584

ISBN

0273746588

Enbook ID

04370020

Издател

PEARSON Education Limited

Теглоt

214

Размери

138 x 217 x 12

Пълно описание

Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business. Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you'll find out how to make a winning impact. Brilliant Outcomes : *Learn how to present yourself or your business to the public *Understand the elements of a PR campaign and how to pitch to the media *Find out how to manage a crisis *Discover the power of social networking and how to get noticed online

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Пълно описание

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