Broadcast Television

Name: Broadcast Television
Brand: Peter Lang Publishing Inc
SKU: 9780820488363
Price: 83.45 EUR
Availability: InStock

A Complete Guide to the Industry

Автор: Walter McDowell

Език:

Корици: С твърди корици

Издател: Peter Lang Publishing Inc

Наличност: Външен склад

Изпращаме след 10-13 дни

83.45 € 163.22 лв

From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen rati...

Информация за книгата

Автор

Walter McDowell

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2006

страници

163

EAN

9780820488363

ISBN

9780820488363

Enbook ID

10019538

Издател

Peter Lang Publishing Inc

Теглоt

462

Размери

236 x 159 x 16

Пълно описание

From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Broadcast Television

A Complete Guide to the Industry

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също