Broken Promises

Name: Broken Promises
Brand: Harvard Business Review Press
SKU: 9780875846545
Price: 21.43 EUR
Availability: InStock

Unconventional View of What Went Wrong at IBM

Автор: G.Bruce Friesen

Език:

Корици: С твърди корици

Издател: Harvard Business Review Press

Наличност: 50% вероятност

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Mills and Friesen examine what caused IBM to experience major financial losses and the need to reduc...

Информация за книгата

Автор

G.Bruce Friesen

Език

Английски език

Корици

Книга - С твърди корици

Издадена

1996

страници

224

EAN

9780875846545

ISBN

9780875846545

Enbook ID

06465056

Издател

Harvard Business Review Press

Теглоt

500

Размери

162 x 240 x 22

Пълно описание

Mills and Friesen examine what caused IBM to experience major financial losses and the need to reduce its staff by half. Virtually overnight, IBM went from being one of the most respected firms in the world to one widely condemned. This book describes how the company's violation of two well-established contracts led to its most serious problems. The first was its long-standing relationship with customers, where the implicit agreement was IBM's guarantee of high-quality technology and close-service support. The second was between IBM and its employees, with the implicit commitment to employee security. When IBM abrogated both contracts in the 1980s, its business began to fall apart. Quinn and Friesen describe IBM's experience in terms of broader historical and contextual patterns, and they look at the strategic tasks that IBM now confronts during its comeback. "Mills and Friesen argue their case cogently and clearly."-Washington Post Book World "Chock-full of penetrating analysis."-National Productivity Review "This insightful book is highly recommended for business executives."--Choice

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Broken Promises

Unconventional View of What Went Wrong at IBM

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