Книга Building Brand Identity - A Strategy for Success in a Hostile Marketplace Lynn B. Upshaw

Building Brand Identity - A Strategy for Success in a Hostile Marketplace

Автор: Lynn B. Upshaw
Език: Английски език
Корици: С твърди корици
Издател: John Wiley & Sons Inc
Наличност: Външен склад
Изпращаме след 14-21 дни
50.97 99.68 лв
Using a practical analytical approach, this timely work presents information and insights on the dai...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
1995
страници
368
EAN
9780471042204
ISBN
047104220X
Enbook ID
04887269
Издател
Теглоt
708
Размери
164 x 241 x 28

Пълно описание

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. The second half presents a detailed look at the practicalities of branding in today's tough market conditions along with an in-depth description and analysis of six major brands which have succeeded in creating strong identities. Includes hundreds of actual, up-to-the-minute examples.

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