Building Donor Loyalty - The Fundraiser's Guide to Increasing Lifetime Value

Name: Building Donor Loyalty - The Fundraiser's Guide to Increasing Lifetime Value
Brand: John Wiley & Sons Inc
SKU: 9781118085868
Price: 45.4 EUR
Availability: InStock

Автор: Adrian Sargeant, Elaine Jay

Език:

Корици: С меки корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

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45.40 € 88.79 лв

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the f...

Информация за книгата

Автор

Adrian Sargeant, Elaine Jay

Език

Английски език

Корици

Книга - С меки корици

Издадена

2011

страници

224

EAN

9781118085868

ISBN

1118085868

Enbook ID

04949834

Издател

John Wiley & Sons Inc

Теглоt

440

Размери

237 x 191 x 12

Пълно описание

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.

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Building Donor Loyalty - The Fundraiser's Guide to Increasing Lifetime Value

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също