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Книга Business Analytics with R Bowei Chen

Business Analytics with R

A Tidy Approach.DE

Автор: Bowei Chen, Tianyuan Huang
Език: Английски език
Корици: С меки корици
Издател: Springer, Berlin
Наличност: Очакван нов продукт
Издание 30. 11. 2026
98.99 € 193.62 лв
Machine learning has become an essential component of modern business analytics -- driving insights,...

Информация за книгата

Автор
Bowei Chen, Tianyuan Huang
Език
Английски език
Корици
Книга - С меки корици
Издадена
2026
EAN
9783032320773
Enbook ID
52767513
Издател
Springer, Berlin
Размери
155 x 235

Пълно описание

Machine learning has become an essential component of modern business analytics -- driving insights, optimizing operations, and supporting strategic, data-informed decisions. This textbook offers a hands-on and accessible introduction to applying machine learning in business settings using R, with a strong emphasis on the tidy ecosystem. Key packages such as tidyverse, tidymodels, and tidytext provide a cohesive and efficient framework for data analysis, modeling, and communication.

Balancing theoretical foundations with applied practice, the book introduces mathematical ideas in a clear, intuitive manner, always anchored in realistic business scenarios. Suitable for the classroom and independent research, readers will gain the confidence and tools to apply the tidy ecosystem effectively, from data preparation to modeling to interpretation, enabling reproducible, interpretable, and impactful analytics in dynamic business environments.