Книга Business Cases volume 2 Patrick Siegfried

Business Cases volume 2

IKEA, Grupo Bimbo, SME in Africa , VW, HeidelbergCement, BASF, FC Bayern München

Автор: Patrick Siegfried
Език: Английски език
Корици: С меки корици
Наличност: 50% вероятност
Ще претърсим света
34.46 67.40 лв
These case studies are written from master program students at the University of Applied Sciences in...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2015
страници
213
EAN
9783869246284
Enbook ID
09262972
Теглоt
311
Размери
150 x 210 x 14

Пълно описание

These case studies are written from master program students at the University of Applied Sciences in Mannheim as part of the course "International Management" during the winter term 2014/2015. In these cases from international companies the development and strategic orientation are presented. Subsequently, the market situation, as well as strengths and weaknesses are presented. In conclusion, the main points are summarized and some working questions can be used for further work.

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