Книга Business-Driven Research & Development Ashok S. Ganguly

Business-Driven Research & Development

Managing Knowledge to Create Wealth

Автор: Ashok S. Ganguly
Език: Английски език
Корици: С твърди корици
Издател: PALGRAVE MACMILLAN
Наличност: Външен склад в ограничено количество
Изпращаме след 13-18 дни
115.92 226.72 лв
Aiming to demonstrate how science and technology can be managed in order to meet well-defined busine...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
1999
страници
202
EAN
9780333776506
ISBN
033377650X
Enbook ID
04599384
Издател
Теглоt
476
Размери
140 x 216 x 16

Пълно описание

Aiming to demonstrate how science and technology can be managed in order to meet well-defined business directives, the author argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. He examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

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