Книга Business in a Virtual World Fiona Czerniawska

Business in a Virtual World

Exploiting Information for Competitive Advantage

Език: Английски език
Корици: С твърди корици
Издател: PALGRAVE MACMILLAN
Наличност: Външен склад
Изпращаме след 10-13 дни
54.23 106.06 лв
Information undoubtedly represents one of the key competitive weapons of the next decade, whether it...

Информация за книгата

Език
Английски език
Корици
Книга - С твърди корици
Издадена
1998
страници
252
EAN
9780333721216
ISBN
0333721217
Enbook ID
04598157
Издател
Теглоt
552
Размери
140 x 216 x 20

Пълно описание

Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.

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