Business Research Through Argument

Name: Business Research Through Argument
Brand: Springer
SKU: 9780792396161
Price: 116.16 EUR
Availability: InStock

Автор: Mike Metcalfe

Език:

Корици: С твърди корици

Издател: Springer

Наличност: Външен склад в ограничено количество

Изпращаме след 13-18 дни

116.16 € 227.18 лв

This book suggests that business research, in the collection, analysis, and communication of evidenc...

Информация за книгата

Автор

Mike Metcalfe

Език

Английски език

Корици

Книга - С твърди корици

Издадена

1995

страници

152

EAN

9780792396161

ISBN

0792396162

Enbook ID

01398349

Издател

Springer

Теглоt

930

Размери

155 x 235 x 11

Пълно описание

This book suggests that business research, in the collection, analysis, and communication of evidence, will benefit from explicit acceptance of research as argumentation. Argumentation is the process of compiling an argument through selection and organization of the relevant evidence. Recently, business research methods books have placed too much emphasis on the scientific method as brute empiricism, using only large sample statistical testing and demanding prediction through retesting old theories. Especially with regard to the study of human activity, there is now much evidence that there is not one special scientific method. This book argues that all types of empirical data, including statistics and personal experiences, be accepted as data, but that it is essential that these observations be explained. This book will provide researchers and postgraduate business students with a strategy for conducting research that encourages thought, provides a way of critically perceiving previous research, as well as suggesting a logical structure for communicating their research.

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Business Research Through Argument

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Пълно описание

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