Digital Transformation in Business and Society

Name: Digital Transformation in Business and Society
Brand: Springer Nature Switzerland AG
SKU: 9783030082765
Price: 173.53 EUR
Availability: InStock

Автор: Babu George, Justin Paul

Език:

Корици: С твърди корици

Издател: Springer Nature Switzerland AG

Наличност: Външен склад

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173.53 € 339.40 лв

The digital traces that people leave behind as they conduct their daily lives provide a powerful res...

Информация за книгата

Автор

Babu George, Justin Paul

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2019

страници

300

EAN

9783030082765

Enbook ID

20755286

Издател

Springer Nature Switzerland AG

Теглоt

544

Размери

148 x 210 x 22

Пълно описание

The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. This book discusess a variety of digital technologies and how they transform people and organizations. It debates the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

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Digital Transformation in Business and Society

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