Campaign It!

Name: Campaign It!
Brand: Kogan Page Ltd
SKU: 9780749464202
Price: 45.71 EUR
Availability: InStock

Автор: Alan Barnard, Chris Parker

Език:

Корици: С меки корици

Издател: Kogan Page Ltd

Наличност: Външен склад

Изпращаме след 9-15 дни

45.71 € 89.39 лв

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling...

Информация за книгата

Автор

Alan Barnard, Chris Parker

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

240

EAN

9780749464202

ISBN

0749464208

Enbook ID

04418877

Издател

Kogan Page Ltd

Теглоt

410

Размери

171 x 238 x 13

Пълно описание

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

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