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Книга Case studies in International Management Hakima Lakhdari

Case studies in International Management

International management

Автор: Hakima Lakhdari, Ekaterina Turkina
Език: Английски език
Корици: С меки корици
Издател: LAP Lambert Academic Publishing
Наличност: Външен склад
Изпращаме след 8-11 дни
50.12 € 98.03 лв
This book is an opportunity to revisit the importance of culture in shaping internationalization str...

Информация за книгата

Автор
Hakima Lakhdari, Ekaterina Turkina
Език
Английски език
Корици
Книга - С меки корици
Издадена
2020
страници
120
EAN
9786200788917
Enbook ID
28381069
Издател
LAP Lambert Academic Publishing
Теглоt
186
Размери
152 x 229 x 7

Пълно описание

This book is an opportunity to revisit the importance of culture in shaping internationalization strategies for organizations. The book offers case studies drawn from recent events and corresponding to real situations. These case studies contribute to a better understanding of Internationalization Strategies and the impact of culture on decisions made by managers or business owners. The book includes five cases.This book approaches Culture as "a set of meanings, values and beliefs of a collective nature and endowed with a certain durability which characterize a group of individuals on national ethnic or other bases, and guide their behavior" Faure and Rubin, 1993. This book is an essential resource for academics and students of international management and International business. It also has significant value for practitioners and entrepreneurs who decide to internationalize their businesses abroad. This book is edited by Hakima Lakhdari (HEC Montréal) and Ekaterina Turkina (HEC Montréal).

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