Книга Case Study Research for Business Jillian Farquhar

Case Study Research for Business

Автор: Jillian Farquhar
Език: Английски език
Корици: С меки корици
Издател: SAGE Publications Ltd
Наличност: Външен склад
Изпращаме след 14-20 дни
39.87 77.98 лв
Using a step-by-step approach, Case Study Research for Business takes you right through the case stu...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2012
страници
144
EAN
9781849207775
ISBN
1849207771
Enbook ID
04420260
Издател
Теглоt
260
Размери
172 x 242 x 8

Пълно описание

Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work. Key features: - Takes a multidisciplinary approach to case study research design by drawing on both positivist and interpretivist schools of thought to improve student understanding of these critical research traditions. - Coverage of contemporary topics such as research ethics - Packed with practical examples from all areas of business. - Pedagogical features including vignettes, exercises and 'cases' which directly relate to business research

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