Cases in Marketing

Name: Cases in Marketing
Brand: SAGE Publications Inc
SKU: 9780761955702
Price: 47.2 EUR
Availability: InStock

Автор: Stig Hartmann

Език:

Корици: С меки корици

Издател: SAGE Publications Inc

Наличност: Външен склад

Изпращаме след 14-20 дни

47.20 € 92.31 лв

This rich collection of case studies highlights key marketing issues in an international context ch...

Информация за книгата

Автор

Stig Hartmann

Език

Английски език

Корици

Книга - С меки корици

Издадена

1997

страници

224

EAN

9780761955702

ISBN

0761955704

Enbook ID

04685758

Издател

SAGE Publications Inc

Теглоt

430

Размери

156 x 234 x 15

Пълно описание

This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students' analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis. Together they offer a detailed insight into the practicalities of marketing across national borders and cultures.

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